Aashni Co opened its flagship concept store in London's charming Notting Hill in the autumn of 2012 to pioneer the most desirable edit in Indian high fashion. Ever since, the brand has come to be associated with providing the residents of the United Kingdom access to visionary South Asian designers, with offerings ranging from haute couture to ready-to-wear, jewelry, and accessories. Designers include Anamika Khanna, Anushree Reddy, Gaurav Gupta, Manish Malhotra, Sabyasachi, Rahul Mishra, Ridhi Mehra, Rimple and Harpreet Narula, Varun Bahl and like. Trying to reach out to a more global audience without any geographical barriers was the next logical step, which is how www.aashniandco.com was born in 2016. The online leg of the Aashni Co family will stay true to its penchant for all things luxe and promises to bring the modern Indian woman a specially curated selection of the best in fashion. All just a click away.
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