Social Media Strategist Job

Key responsibilities:

1. Create and implement social media strategies to drive traffic, sales, and customer loyalty for e-commerce brands
2. Focus on visibility and engagement tactics using organic and paid social media techniques
3. Encourage and curate user-generated content (UGC) to build brand authenticity and showcase product usage
4. Foster a community of brand advocates by engaging followers, facilitating discussions, and resharing UGC on brand channels
5. Collaborate with content creators, designers, and photographers to produce visually appealing, on-brand content (stories, reels, posts) that boosts e-commerce engagement
6. Manage content calendars for a steady stream of engaging, trend-aligned content targeting the right audience
7. Identify, engage, and manage influencer and micro-influencer relationships to amplify reach and drive product awareness
8. Develop collaborative campaigns featuring UGC to encourage sharing and word-of-mouth growth
9. Use analytics tools to track and report social media performance, focusing on engagement, reach, conversions, and UGC impact
10. Optimize social media strategies based on performance data to maximize ROI and growth for e-commerce brands

Requirements:

1. Minimum of 5-6 years of experience in social media strategy, ideally within a digital marketing agency or similar environment in the e-commerce sector
2. Advanced knowledge of key social media platforms (Instagram, TikTok, Pinterest, etc.), Meta Business Suite, analytics software, and scheduling tools
3. Strong creative eye and brand storytelling skills to craft engaging, on-brand content that inspires UGC and builds brand loyalty
4. Data-driven mindset with strong analytical skills, using data to optimize strategies and report on social media performance
5. Excellent communication skills with experience in cross-functional collaboration for cohesive social strategies

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