1. Product Content Management: Develop and optimize product listings, ensuring they are SEO-friendly, accurately detailed, and engaging for potential customers.
2. PPC Campaign Management: Design, manage, and analyze Amazon PPC campaigns to improve visibility and maximize ROI.
3. Keyword Research & SEO Optimization: Conduct thorough keyword research and optimize product listings to improve search rankings and discoverability.
4. Performance Analytics: Use tools like Amazon Seller Central and Google Analytics to monitor, analyze, and report on PPC campaign performance, making data-driven adjustments as needed.
5. Collaboration: Work closely with internal teams, including product, sales, and design, to align branding and messaging across all channels.
6. Customer Engagement: Support brand loyalty through customer engagement, addressing feedback in the review and Q&A sections, and fostering positive customer relationships.
Requirements
1. Experience: At least 1-3 years in e-commerce marketing, with a focus on managing Amazon PPC campaigns.
2. Skills: Proficiency in Amazon Seller Central, PPC strategies, SEO, content management, and data analysis.
3. Attributes: Strong analytical abilities, excellent communication skills, and the ability to multitask in a fast-paced, deadline-driven environment.
Technical Skills
1. Amazon Seller Central management and PPC campaign optimization
2. SEO and keyword research and content creation and management
3. Data analysis and reporting.
Tools:
1. Amazon Seller Central, Google Analytics, and Excel (pivot tables, VLOOKUPs)
2. Social media advertising platforms and email marketing tools
Fab On GO is a hybrid Amazon agency. We are your extended office to build your Amazon business. Whether it is a professional account or a side hustle, we are here to take care of your everyday nitty-gritty. Hire one of our resources to manage your seller, vendor, or wholesale Amazon stores. We are one of the oldest agencies that have been around in the e-commerce and Amazon space since 2010.
Our resources get trained on Amazon FBA private label, vendor central account management, wholesale FBA process, retail, and online arbitrage process. We also educate ourselves on using Helium10, Jungle Scout, Viral Launch, and other Amazon 3rd party software to up our skillsets. Fab On Go's resources goes over Excel and English language soft skills training programs before they set out to work on a client's account.
