Marketing Researcher Job

Key responsibilities:

1. Campaign Development: Collaborate with the security team to create and execute marketing campaigns that align with our cybersecurity products and services
2. Market Research & Analysis: Conduct in-depth research on cybersecurity trends, competitors, and target audience needs
3. Content Creation & Strategy: Develop and strategize content for social media, email, and digital campaigns
4. Social Media Management: Manage and optimize content across LinkedIn, Twitter, YouTube, and Instagram, specifically targeting tech professionals and companies
5. Performance Tracking: Track and report on campaign metrics like engagement rates, lead generation, and conversion rates to assess effectiveness and make recommendations
6. Brand Voice & Positioning: Assist in establishing a consistent, authoritative brand voice that resonates with the cybersecurity audience
7. Collaborative Work: Work with cross-functional teams, especially in security and product development, to align messaging with cybersecurity objectives
8. Competitor Analysis: Regularly evaluate competitor strategies, identifying opportunities for improvement or innovation
9. Audience Insights: Develop an understanding of the target audience's needs, challenges, and preferred content for more effective outreach

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