Marketing Associate Job

Key Responsibilities:

I. B2B/ B2C marketing (Employer & candidates acquisition):

1. Development and refinement of the company's brand strategy
2. Conceptualize compelling and high-quality text, image, audio, and video content for mass outreach: Social media (LinkedIn/ Instagram), Website and print materials, WhatsApp/ Call/ E-mail marketing
3. Ensure content aligns with brand guidelines and resonates with target audiences.
4. Design flyers/posters/ graphics for the content using Canva or other software.
5. Design, implement, and analyze bulk email/ call/WhatsApp campaigns to engage with customers and nurture leads.
6. Conduct market research to identify trends, competitor activities, and opportunities.
7. Implement and manage marketing automation tools and processes to streamline and optimize marketing efforts.

II. B2C marketing (Candidates acquisition)

8. Execute digital marketing paid campaigns
9. Monitor and analyze the performance of website and social media metrics, providing insights and recommendations for improvement.
10. SEO and SEM
11. Collaborates with influencers/ content creators in the legal & finance and educational institutes to increase candidate reach.
12. Plan and coordinate promotional events including job fairs
15. Work closely with internal teams, external agencies, and vendors to ensure cohesive and effective marketing initiatives.

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