1. The basics of DSPs, SSPs, and DMPs with a proper understanding of the whole programmatic, demand & supply ecosystem.
2. Campaign management, revenue vs cost analysis, daily optimizations
3. Handling multiple self-serve platforms
4. Understand & hands-on with the in-house/3rd party tracking platform, different channels used for marketing,
ad formats, MMP platforms, etc.
5. Understand & communicate clearly the progress of monthly/quarterly initiatives to internal and external
stakeholders
6. Help partners through email, phone, online presentations, screen-share, and in-person meetings
7. Forecast and track key account metrics
8. Update job knowledge by reading professional publications over different channels like LinkedIn, Twitter, etc.
maintaining personal networks
9. Enhance the department and organization's reputation by accepting ownership for accomplishing new and different requests & explore opportunities to add value to job accomplishments
10. Understand the overall workflow of the company and take ownership of smaller tasks
11. Liaise between the partner and internal teams.
12. Strong competitor analysis and market research
Mobavenue is a leading programmatic DSP platform & UA agency based out of Singapore. We have offices across India, Australia, Indonesia, Malaysia, and the UK. We have helped over 150+ direct advertisers across the US, SEMEA, and APAC regions for driving users across mobile and web. Our platform uses predictive algorithms for driving targeted user acquisition, improving engagements, and optimizing transactions as an end goal.
