Digital Marketing Executive Job

Key responsibilities:

1. Prepare the digital promotion strategies as one of the key mediums for the brand building & sales boost of the product
2. Enhance the brand visibility and create a strong demand for the brand through the online presence of the brand
3. Handle search engine optimization, social media marketing, and pay per click
4. Handle website analytics, and Google Analytics with off/on-page optimization
5. Handle content posting and monitoring on various social media platforms (Instagram, Facebook, Quora, etc.) to increase brand awareness
6. Optimize ad copies and landing pages for better results
7. Increase the traffic at the eCommerce portal
8. Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
9. Launch optimized online adverts through Google Adwords, Facebook, etc. to increase brand awareness
10. Work on being actively involved in SEO efforts (keyword, image optimization, etc.)
11. Prepare online newsletters and promotional emails and organize their distribution through various channels
12. Provide creative ideas for content marketing and update the website
13. Collaborate with designers to improve user experience
14. Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Webtrends, etc.)
15. Acquire insight into online marketing trends and keep strategies up-to-date
16. Maintain partnerships with media agencies and vendors
17. Provide creative ideas to design content for campaigns, select target audiences, and understand consumer behavior

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