SEO Executive Job

Key Responsibilities:

1. Keyword Research & Strategy:
Conduct in-depth keyword research to identify the most valuable search terms for target audiences.
Develop and implement effective SEO strategies to improve organic search rankings and traffic.
Monitor and analyze keyword performance and adjust content and strategies accordingly.

2. On-page Optimization:
Optimize website content, meta tags, headings, and internal links to improve relevancy and ranking.
Ensure websites are structured in a search-engine-friendly way.
Work with the content team to integrate SEO best practices into writing, editing, and uploading content.
Regularly audit and improve website content, HTML, and site architecture to enhance search engine rankings.

3. Off-page SEO & Link Building:
Develop and implement link-building strategies to improve domain authority.
Manage relationships with relevant partners and websites for backlink opportunities.
Conduct competitor backlink analysis and stay updated on the latest link-building strategies.

4. Technical SEO:
Work closely with developers to ensure that SEO technical best practices are properly implemented on the website.
Fix issues related to crawling, indexing, mobile responsiveness, page speed, and site architecture.
Use tools like Google Search Console to monitor site health and address issues related to SEO performance.

5. SEO Reporting & Analytics:
Track, report, and analyze website analytics and SEO performance metrics using tools such as Google Analytics, SEMrush, Ahrefs, etc.
Provide regular performance updates and insights to management.
Monitor key SEO KPIs such as organic traffic, search rankings, CTR, and conversions.

6. Competitor Analysis:
Conduct regular competitive research and stay updated on industry trends.
Analyze competitors' strategies and identify opportunities for improvement.
Content Optimization:
Collaborate with content creators to develop SEO-friendly content that meets user intent and search demands.
Ensure the use of target keywords in content while maintaining readability and engagement.

7. Local SEO:
Manage and optimize Google My Business profiles and ensure accurate local listings.
Implement local SEO strategies to improve visibility in local search results.

8. Stay Updated with SEO Trends:
Keep up to date with the latest search engine algorithms, SEO trends, and tools.
Ensure all SEO activities comply with search engine guidelines and best practices.

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