Senior Marketing Manager Job

Key Responsibilities:

1. Strategic planning & execution:
a. Develop and implement comprehensive marketing strategies for organic and digital platforms.
b. Create a roadmap for achieving key performance indicators (KPIs) such as traffic, engagement, conversions, and sales.
c. Collaborate with the CMO to align marketing strategies with business goals.

2. Team leadership & coordination:
a. Manage and mentor teams including social media managers, content writers, creative designers, videographers, and ad specialists.
b. Foster collaboration between organic and digital teams to ensure cohesive messaging and campaigns.
c. Conduct regular team meetings to track progress and address challenges.

3. Campaign management:
a. Oversee the creation and execution of marketing campaigns across multiple channels (SEO, social media, email marketing, and paid ads).
b. Ensure timely delivery of campaigns and adherence to budgets.
c. Analyze campaign performance and provide actionable insights for optimization.

4. Content & creative oversight:
a. Guide the content team in creating high-quality, engaging, and SEO-optimized content.
b. Supervise the creative team to ensure brand consistency in visuals, graphics, and videos.
c. Collaborate on storytelling initiatives that enhance brand identity and customer connection.

5. Digital marketing focus:
a. Lead performance marketing efforts, including Google Ads, Facebook Ads, and other paid media channels.
b. Optimize campaigns for ROI, tracking metrics like CTR, CPL, and CAC.
c. Ensure effective integration of tools like Google Analytics, Facebook Pixel, and other tracking systems for data-driven decisions.

6. Organic marketing focus:
a. Develop strategies for building organic traffic through content, SEO, and social media.
b. Oversee the execution of creative and consistent organic campaigns to build brand visibility and trust.
c. Monitor competitors and industry trends to stay ahead in the organic marketing space.

7. Reporting & analysis:
a. Provide weekly, monthly, and quarterly performance reports to the CMO.
b. Measure the effectiveness of campaigns, identifying opportunities for growth and areas of improvement.
c. Ensure proper documentation and presentation of insights to stakeholders.

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