The SEO Executive is responsible for implementing SEO strategies to improve website visibility and performance in search engines. This includes keyword research, on-page optimization, content creation, link building, and data analysis.
Key responsibilities:
1. Keyword research:
- Conduct thorough keyword research to identify target keywords and phrases.
- Analyze keyword competitiveness and search volume.
2. On-page optimization:
- Optimize website content, meta titles, meta descriptions, and headers for search engines.
- Implement best practices for on-page SEO to enhance website performance.
3. Content creation:
- Develop high-quality, SEO-friendly content for the website.
- Collaborate with content creators to ensure content meets SEO guidelines.
- Stay updated on industry trends to incorporate relevant keywords and topics.
4. Link building:
- Execute link-building strategies to acquire high-quality backlinks.
- Identify and reach out to potential link-building opportunities.
- Monitor and manage backlink profiles to ensure quality and relevance.
5. Technical SEO:
- Identify and address technical issues affecting website performance in search engines.
- Collaborate with web developers to implement technical SEO recommendations.
- Ensure the website is mobile-friendly and optimized for speed.
6. Analytics and reporting:
- Use tools like Google Analytics and SEO software to analyze website performance.
- Generate regular reports on key SEO metrics and provide insights.
- Monitor and report on the effectiveness of SEO campaigns.
7. Competitor analysis:
- Conduct competitor analysis to identify opportunities and trends.
- Stay informed about changes in search engine algorithms and adjust strategies accordingly.
8. Collaboration:
- Work closely with content creators, web developers, and marketing teams.
- Provide SEO insights and recommendations for overall digital marketing strategy.
Annual CTC: ₹ 2,00,000 /year
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