1. Manoeuvre digital marketing campaigns through all areas of the project life cycle
2. Manage and optimize CTAs, landing pages, and lead generation forms
3. Increase qualified marketing leads and conversion rates for the client's sales team
4. Provide analytical reporting of campaigns to stakeholders
5. Take notes during client meetings and ensure everyone manages their tasks
6. Maintain a list of tasks that are pending from the client's end
7. Review case studies and other assets for accuracy before posting on the client's website
8. Set up client emails, newsletters, and other emails in ESP, such as Pardot, MailChimp, Salesforce, Brevo, etc.
9. Set up email automation for prospects per the requirements
10. Review and publish blog posts and articles on client websites as required
11. Assess and execute SEO strategies, keyword research, and link building
