Rupeek

About Rupeek

Rupeek is India's fastest-growing asset-backed digital lending platform. Rupeek is on a mission to solve the credit needs of households and small and medium businesses in India. More than 90% of Indians don't have access to formal credit. Unsecured credit is expensive and has limited availability. On the contrary, 95% of Indian household net worth is in some form of asset. Rupeek's technology-led platform enables customers to get credit against their assets, making credit accessible to the masses in a fair and convenient manner. Rupeek started its journey with a focus on gold as an asset. Indian households have a unique relationship with gold holding over 25,000 metric tons. Only 5.5% of this gold is used to obtain formal credit due to friction involved in the process of getting credit and the fear of losing gold. Rupeek solved this problem over the last 5 years by providing doorstep gold loans and transforming the way gold loans are disbursed in India.